The Hoff to market Hofmeister Beer in World Wide Campaign
In a bold marketing strategy Hofmeister Beer has employed the services of former Knight Rider and Baywatch star David Hasselhoff to market their beer in a world wide campaign that starts later this month.
Fritz Mueller, marketing director of Hofmeister Beer commented "We felt Hasselhoff who has a large following here in Germany and in Europe mainly through his singing career was the obvious choice to market our beer in the European market and also for our global campaign"
The campaign features Hasselhoff dressed like Elvis and with the marketing slogan "To rock around the clock, The Hoff drinks Hofmeister".
In France where beer is already available at McDonalds outlets, Wendys were said to be interested in providing a Hofmeister combo deal.
Below is an image from the marketing campaign:
